Behavior Based Automation

There is a human behind every inbox - so interact with them as a human. Harness our segmentation, survey, and triggered response tools and send what they want to hear, when they need to hear it. Use our eCommerce API to set up powerful automation flows and create an abandoned cart email series that will bring customers back to your online store to complete their purchase automatically.

Explore the depth of automation possibilities

Dynamic Email Content

Nobody likes getting a mass email. Instead of resembling an email you’d want to delete, Mailigen’s emails look personal. Our personalized email content features let you create and automatically deliver HTML content tailored to your subscriber segments. We help you send personalized emails that drive engagement, loyalty, and sales.

See how easy it is to make your emails unique

RSS & XML Driven Emails

Marketing automation is about delivering timely and relevant information to people based on their preferences. Email your blog posts and news portal updates automatically with the RSS-to-email feature.

Emails based on XML have a wider range of possibilities, particularly suitable for online retailers that send product prices, discount codes, related products and deal expiration dates.

Read more about RSS & XML-based emails


Behavior Based Segmentation

Speak to your most engaged customers differently to those who are drifting away. With Mailigen, you can quickly perform segmentation based on your subscribers’ past engagement. This insight allows you to deliver relevant and frequent content to your active customers, or send Reengagement Campaigns that revive inactive customers.

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