Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.

Back to blog

5 Expert Ideas on Integrated Email Marketing


Integrated marketing

Send an email newsletter, have a quick look at reports and forget about email marketing until the next month? Sounds like an old-fashioned scenario that just simply doesn’t work anymore. Today’s marketers are looking for integrated email marketing ideas to connect it with their marketing strategy.

How do you integrate email marketing into your business lifecycle? Five world-renown email marketing experts shared their expertise and experience on integrated email marketing at Summer Lab 2014, the integrated marketing conference, held in Riga July 16.

The strategy is to start with, not finish

“Marketers often start to think about an email marketing strategy only when their occasionally sent emails haven’t brought the expected result,” said Andris Zigurs, Head of Sales at Mailigen.

Strategy is something to start with, not finish. Do you need to implement a database growth strategy or list segmentation? Should you integrate email marketing with social media, online surveys or SMS marketing? A company which has just started its path to customers will have different goals than the business which has been out there for decades.

Create a strategy that fits your business needs and plan your email campaigns ahead. Make use of our Email Marketing Campaign Planner to make it much easier.

Put an email piece in your marketing puzzle

“The best way to create relationships is meeting face to face. You cannot really do that via email but you can definitely improve and strengthen relationships with your audience via email,” said Sergei Mitrofanov, a branding expert from Brandflight, Russia.

Email marketing is a stepping stone on your way to successful integrated marketing. Integrated with social media, events, mobile or other marketing methods, email is crucial to move your business lifecycle on.

Just a small remark! When creating an integrated marketing strategy with all the great channels, do not over complicate the message itself. Whatever the channels, methods or strategies, leave the message simple, clean and straightforward.

Nail your email focus and clarity

The clarity of a message and a strong call to action were particularly discussed at the conference by Kriss Boritis, International Account Manager at Mailigen. He pointed out two main ideas on how to better optimize your email campaigns.

  • Keep your email focused! Promote one or some products in your email campaign instead of a too wide product range. This will help to get a better ROI.
  • Call to action undoubtedly! Whether you want your subscriber to buy something, sign up or share your content – make it clear what you want them to do after reading your newsletter.

Consider your customer behavior

“What do our customers want? We can guess. We can ask. But the most effective way to find out their needs and wants is to look at their behavior,” said Tim Watson, the main speaker at Summer Lab 2014, a member of the Direct Marketing Association and founder of Zettasphere, United Kingdom.

Behavioral marketing is now on top. No other marketing tactic can deliver better results than sending the right message to the right person at the right time. And regularly. Here a question emerged at the conference. How often should marketers send email campaigns? “One a day or once a month – it doesn’t matter as long as you bring value to your recipients via emails,” was Tim’s answer.

Close the deal on your landing page

Email is not the finish line. It is one of the first steps to guide your customer towards a purchase, registration, review or other action. The next step is a website or a specially created landing page.

The biggest lead generator in Russia, Maxim Ploskonosov, LPgenerator, shared his expertise on email integration with landing pages:

  • Create a landing page as a part of the whole integrated marketing strategy by using the same design, text and other elements as used in emails.
  • Focus on the main goal for your landing page – a motivating call to action that finishes the communication cycle.

To sum up with integrated email marketing

Integrated email marketing is one of the most effective ways to maintain loyal and productive relationships with your customers. Integrated into the company’s overall marketing plan, email campaign management may considerably increase your business revenue. Follow the expert tips and start with a well thought out strategy, continue with a straightforward email campaign that calls to action and finishes with an appropriate landing page. We hope that the expert’s ideas on successful integrated email marketing will serve as an inspiration for more effective campaigns in the future.

5 Expert Ideas on Integrated Email Marketing
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Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.