Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.

Back to blog

Holiday Email Marketing Ideas – From Thanksgiving to Black Friday and Cyber Monday

Did you know that online shoppers can spend up to $4.45 billion on Thanksgiving & Black Friday? Be wise and make the most of the time when your customers are ready and willing to spend more than usual. As you compete with other marketers to get your message through the noise, remember – this is more than just a spending frenzy. Thanksgiving is a great time to say thanks and secure a long lasting relationship with your subscribers! We offer you some holiday email marketing ideas and practical tips on how to use the holidays to fuel your sales while bonding with your subscribers.

Email – the best way to say thank you –  Thanksgiving, November 23

holiday email marketing

Since old times Thanksgiving has been a day when we count our blessings. What are you and your business thankful for? This is the best time to tell your customers that you appreciate their loyalty and support. Saying thanks and showing some emotion can add a human feel to your business and help build long-lasting customer relationships.

Emailing “thankyou” is definitely one of the best holiday email marketing ideas. Besides adding a personal touch, it is also a great sales booster. Furthermore, email offers a vast choice of marketing tools.

Don’t limit yourself with a simple sales email – offer invitations to events you host during holiday season (depending on your business type it can be a holiday sale with music, gift-wrapping workshop or a festive breakfast to meet your customers face-to-face), useful gift ideas or other valuable materials (e.g. a pdf catalogue of songs to learn by Christmas, DIY decoration making tips or costume ideas for theme parties).

Some ways to say thanks:

  • Be among the first! A few days before Thanksgiving, send subscribers an email thanking them for being great customers. Include a small discount, or a bonus like free shipping to get them excited about holiday shopping. Build anticipation before Holidays with a steady flow of email campaigns or make this a one-time email.
  • Thank your loyal costumers! Give your loyal customers VIP treatment – thank them and offer a special discount, early access to your holiday sale or a sneak peek in your Christmas offer. Tip: detect your VIPs by creating a segment of your most frequent buyers or biggest spenders.
  • Please your social media followers! Give your fans an early preview of your Black Friday and Cyber Monday sale on social media and invite them to sign up for your newsletter list to always be informed about great deals.
  • Thank your business partners! While bonding with your customers, do not forget your cooperation partners and colleagues. Send out a greeting campaign saying how much you appreciate your associates and express a wish to continue working with them in the future.

How to turn Black Friday into Golden Friday – Black Friday, November 24

Black Friday email marketing sales visualization

If you are reading this article, you have probably already realized the benefits that holiday email marketing can bring to your business. But did you know that on Black Friday, email marketing can generate more than a quarter of all online sales? In comparison, social media was only responsible for 1.7% of Black Friday sales.

Cyber Monday is considered the biggest online shopping day of the year. However, this conception is slowly getting outdated as Black Friday emails show a 38% higher open rate than Cyber Monday emails. Black Friday and Cyber Monday offer the perfect opportunity for your customers to get the majority of Christmas presents in time – do not hesitate to remind them about that!

Get in your customer’s shoes!

When interacting with your subscribers, ask yourself – why should they be looking forward to receiving your emails? Here is the main reason that also explains higher open rates during the holiday season: customers expect you to make their lives easier during this busy time. You can do it either by giving them gift or celebration ideas or by offering them ways to save money or time. Understanding this will help you craft a deal nobody could resist.

Another way to reduce your customers’ Holiday fever is to make sure your email campaigns are mobile-friendly. Movable Ink reports that 76% of Black Friday emails and 63% of Cyber Monday emails were opened on mobile devices. Also, on Thanksgiving Day mobile devices drove 52% of all US internet traffic. If your emails look poor on smartphones and tablets, you are very likely to miss a significant portion of your subscribers throughout the holidays.

To make this task easier we have created some beautiful and responsive holiday templates. If you choose to design a template yourself, see some useful tips in our Holiday Email Marketing Checklist. Also, you can read our guest blog post about a Stellar Email Newsletter Design or order a template designed especially for your business.

Try Remailing!

To keep your email on top of the inbox, try remailing – one of the cheapest and easiest ways to drive revenue. Remail your offer to the subscribers who didn’t open your first send. Usually this is done 2-7 days later; however, Black Friday can be an exception when you might remail on the same day – or on Cyber Monday. Make sure your subject line for each new email shows increased urgency, e.g. “Only 4 hours left till end of superSale.”

Celebrate your e-commerce business – Cyber Monday, November 27

Cyber Monday email marketing sales visualization

The online spending frenzy on Cyber Monday is inseparable from Christmas gift preparation. If you have an e-commerce store or offer online services, inspire your customers with gift ideas or even gift guides crafted for diverse segments (children, girlfriend/boyfriend, parents, best friend, gifts under $10, etc.).

Send valuable content

We live in the age of content marketing where emails that plainly scream SALE are not enough. Whether you own an e-commerce store, provide software or other services, give your audience something that is worth their time! Think about what you would like to receive. A new recipe? Original ideas for gift-wrapping? A beautiful template for a letter to Santa? Add an element or instruction that connects to your business, for example, tips for DIY festive decorations with some parts or instruments that can be purchased on your e-store.

Another helpful idea is to create a checklist or shopping list that people can have on hand during the busy holiday season. Do not hesitate to include fun or festive elements or discount coupons to be used on your website.

Think outside the box with holiday email marketing!

This Cyber Monday your customers’ inboxes will be just as crowded as the shops so sending a plain discount is unlikely to grant you great success. In order to capture your audience’s attention, you have to find a unique and compelling way to showcase your discounts. Don’t restrict yourself to festive gifs, videos or attractive copy – think bigger. Why not host a quiz or a contest, or incorporate a teaser that will make your subscribers click right through? Or host a holiday event to meet your customers face-to-face?

Contests, events, and games don’t only offer an attractive way to engage your subscribers – they also help to find out valuable data about them. It is a real win-win situation – the customer has fun and a chance to win a prize, while your business gets to understand your buyer persona better.

Remember that Holiday season is a great time to become a creative email marketer – experiment with new techniques, and try something else if they don’t work. Mailgen’s A/B testing tools will help you see which subject line, content, sender name and sending time performs best for your email campaigns.

Important times lie ahead

After Black Friday and Cyber Monday, take care of the late Christmas gift shoppers. Create Wishlists based on what your customers were searching or buying and send targeted email campaigns suggesting to “buy what’s left on your wishlist.” Continue to engage your subscribers and warm them up for Christmas with Advent campaigns – include a small surprise, discount or gift in each one to build anticipation for your email offers.

We believe emailing is not the only channel useful for your business, especially during Christmas time! Join forces with advertising, public relations and customer management to work together on your fairy tale Holiday campaigns and receive results better than ever! Need a little advice? Check out our helpful Mailigen Planner Guide for flawless planning or download our Holiday Email Marketing Checklist and make sure your email meets all the requirements for a truly great campaign.

Have you checked all the boxes for a successful Holiday campaign? We have created a Holiday Email Marketing Checklist to help you plan, design and execute excellent email campaigns from Thanksgiving until Christmas and New Year’s Eve. You can tick or untick the boxes online as you complete each of the steps!

Holiday Email Marketing Ideas – From Thanksgiving to Black Friday and Cyber Monday
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Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.