Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.

Back to blog

How to Create and Manage a Successful Email Marketing Campaign in 7 easy steps

Email remains the foremost advertising and marketing channel for many businesses. It’s the mightiest online marketing technique out there that allows you to interact with your audience and promote your business in a very simple yet efficient way. Crafting personalized offers for people who have subscribed to your email list gives you an edge over your competition.

How to Run a Successful Email Marketing Campaign

Email marketing doesn’t have any pricey overheads – indeed, it even saves paper and postage! Its analytics bit is even more exciting. The ability to monitor opens, clicks and other interactions with your email marketing campaign gives you special powers – you can steer your content, design and central message in the desired direction. In short, you can achieve more people converting into leads and sales.

Let’s take a wild guess – among hundreds of emails your customers receive every day you would like yours to be read or at least opened. This is a tough one – so make sure to work hard on your subject line, email body, and Call-to-Action (CTA).

It all gets even more complicated when you think about anti-spam laws. There are many deliverability aspects that influence your campaigns’ reputation and inbox placement.

Before you start building any campaign, make sure to establish a clear goal. Is it more website visits? New trials? Or sales? Whatever the goal, your email’s content, structure and design should focus on reaching it.

Regardless of the challenges, e-mail is still essentially the safest and the most cost-effective marketing channel when used adequately. Don’t feel overwhelmed – we have compiled seven simple tips that will help you create and execute your email marketing campaigns. Use them as a guide or checklist that will lead you to email marketing success!

How to Make an Email Campaign

Creating an email campaign can be tricky. When sending bulk emails you still want to ensure that your readers will connect with your message and feel as if you contact them personally.

Factors of Successful Email Marketing Campaigns

Let’s analyze how to do email Marketing step by step. Here are some of the most important factors that will determine the success of your email marketing campaign:

7 steps to a great email campaign

Step 1: Be Concise

When it comes to email content, it’s all about crafting a clear and crisp message. Start by choosing one central focus and CTA that you’d like to emphasize. Make sure the text on the CTA states the action you want the reader to make – the customer needs to know what to expect after clicking. Remove unnecessary text or confusing technical language that might distract the reader from your core message.

Step 2: Create a Beautiful Design

Attractive design can go a long way to driving conversions. Pictures will help, but make sure they are not essential to comprehending the message because many recipients will not see graphics on their email browsers.

Step 3: Double-check and Test

Your campaign has to render well in all email browsers so make sure you double and triple check if all the links and buttons in your email work and lead to the right places. Be 100% confident about every aspect of your campaign before you hit “send”. It might be helpful to send a test campaign to your colleagues to have extra pairs of eyes look at your work.

Step 4: Don’t Make Mistakes

Showing your campaign to someone else might also be helpful when it comes to spotting grammar mistakes. Even if it is human to make mistakes, having several spelling errors in an email campaign can leave a sloppy and unprofessional impression. Find out what to do when you have spotted a mistake after sending out a campaign.

Step 5: Create a Strong Landing Page

Design a powerful landing page with a clear and attractive CTA. Remember – landing page closes the deal, so its message has to be even stronger than the message of the email. Your campaign’s success is based on the number of people taking the next step you desire. So make sure this step is demonstrated in a crystal clear and appealing way.

Step 6: Optimize for Mobile

If you want your email marketing campaign to be successful, optimizing it for mobile devices is no longer a nice-to-have, but a must. Make sure that all the aspects of your email campaigns and landing pages perform well on smartphones and tablets.

Step 7: Sharing is Caring

Add social sharing buttons to your email marketing campaigns so your readers can spread your content – and give additional exposure to your brand. Note – when integrated with social media, email campaigns reach a much wider audience and produce a much higher ROI.

Wrap up

So how to produce an outstanding email marketing campaign? First, choose a professional email marketing software that is easy and fun to work with. Then take what’s unique about your business, keep your main marketing message in mind and follow these seven simple steps.

You will know how to make an email campaign that your subscribers love to read.

Kamkash is a digital marketing company providing content creation and top of the line marketing services. Their team of dedicated and enterprising digital marketing professionals has a vast experience in working with national and international clients. Be it research, creative writing, email marketing, blogging, tweeting – Kamkash team is ever enthusiastic to revolutionise the digital marketing spectrum from its core.

How to Create and Manage a Successful Email Marketing Campaign in 7 easy steps
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Comments

  • serzants3@inbox.lv'
    January 30, 2017 at 9:59 am
    Permalink

    Great Article

  • brooke.harper@tenfold.co'
    May 5, 2017 at 8:12 am
    Permalink

    Great article! Thanks for sharing these 7 steps. Email marketing campaigns are fun to make because you can personalize and create designs for your emails.

    A friend of mine at Tenfold told me that when creating email marketing campaigns, make sure that it is optimized for mobiles and other platforms. This ensures that anyone can access it easily whether they are on the road or at home.

  • marketing@mailigen.com'
    May 17, 2017 at 4:19 pm
    Permalink

    Hey Brooke, thanks for the comment. We are happy you liked the article. Yes indeed, mobile optimization nowadays is a must. This month we are intensively writing about emails on mobile so check out our latest articles!

  • tomdavvvis@gmail.com'
    January 16, 2018 at 4:17 pm
    Permalink

    Great article! Thanks I stopped at proofy)

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Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.