Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.

Back to blog

How to Perform Lifecycle Email Marketing

Instead of separate email campaigns sent from time to time, email marketers have started to prefer a series of correlated email campaigns covering the full lifecycle of a business. During the Mailigen email marketing breakfast, our head of sales, Andris Zigurs, presented the principles of lifecycle email marketing.

What is it?

It is a customer-oriented, one-to-one email marketing strategy based on the idea of delivering automatically the right message to the right person at the right time on a regular basis throughout the whole business cycle.

How does the lifecycle marketing look?

Lifecycle Email Marketing

Event-triggered messaging starts from the moment people are searching for information to the moment they have become evangelists and promote your services or products to others. We have separated the customer lifecycle in eight steps:

  • Awareness of your brand, product or service after having searched for information
  • Deeper knowledge by receiving informative and educational information from you
  • Consideration of your product or service when you demonstrate your expertise
  • Selection of your product or service having tried several options apart from yours
  • The first purchase comes only in the middle of a cycle!
  • Satisfaction with the experience and your customer care service
  • Retention and loyalty by making repeated purchases
  • Word of mouth spreading to others and promoting your brand

Most marketers use behaviorally triggered emails to build relationships with early-stage buyers. But somehow they often forget about current and recently lost customers. According to the survey in MarketingProfs, 78% of brands performing lifecycle email marketing use welcome programs, but only 45% use post-purchase programs, 44% use cross/upsell programs and 26% use cart abandonment programs.

Why perform lifecycle email marketing?

More and more marketers are becoming aware of the effectiveness of lifecycle email marketing messages. Epsilon and Eloqua claim growth of engagement by 75 – 200% with event-triggered messages, while the research by Gartner finds that marketers can achieve 600% growth over traditional email marketing.

Nevertheless, only 2.6% of emails are sent as lifecycle email messages. Few marketers perform lifecycle marketing because of concerns about the additional work required to implement this strategy. According to the survey in MarketingProfs, 46% say they have already implemented some kind of behaviorally triggered messages in their email marketing and 58% plan to do so in the nearest future.

We are sure however that those who do it are amazed about the results and claim that some extra hours for strategy implementation are absolutely worth it. To avoid confusion about where to begin, we’ve outlined some ideas.

Start lifecycle marketing using the personal approach

Start with the positive customer experience at the very beginning of your business lifecycle. If you have various sign-up forms on your webpage, blog, landing page or social media site, keep track of the email subscriber sign-up source. If you know through which source each subscriber has joined your list, you can treat them accordingly.

  • If subscribers have joined your email list during the purchase process, you can proceed, for example, with surveys or upsell offers.
  • If they have signed up for newsletters via a blog, you should know they are already quite informed about your product.
  • If the source is a Facebook sign-up form, they have probably only heard about you. However, you can include in newsletters encouragement to share your news with their friends on social media.

Segment and personalize according to lifecycle

Send targeted messages not only at the beginning but during the entire business lifecycle. One of the most effective ways of creating personalized emails is to segment your database and send relevant content to each group.

  • You can segment your email list by subscriber interests and needs using sign-up forms, profile update forms and online surveys.
  • You can also segment by subscriber status, i.e., where they are in the buying cycle. Email content should differ depending on whether it is sent to interested recipients, engaged customers or inactive subscribers. Here you can use segmentation by CRM data or segmentation by activity such as email opens and clicks.

Create a series of lifecycle email autoresponders

Personalized communication doesn’t mean you cannot automate it. Sure you can! Create a series of triggered autoresponders based on the lifecycle email marketing strategy. For instance, you can create correlated autoresponders from the moment of purchase to the next purchase:

  • Thank you message right after the purchase
  • Some tips and tricks the next day
  • Feedback survey after a week
  • Special offer for the next purchase after a month

You can create a similar series of lifecycle email autoresponders if there is a test period before making a final purchase. Then you can send extra information on a regular basis to create interest and result in engagement.

Another type of autoresponder which helps to create a positive customer experience is a birthday message. Find out your subscriber birthdays using one of the previously mentioned methods and set up an autoresponder of a personalized e-card that is sent to each of your subscribers on their special day.

Choose lifecycle email marketing if selling online

It is crucial if you are an online retailer. In a business where order confirmations, shipping details, and promo campaigns are sent one after another, it’s easy to get confused and make mistakes such as sending a discount offer for the product the customer has just bought. Ouch! Various types of segmentation and triggered autoresponders will help there.

One of the main problems for online retailers is abandoned carts. According to the latest research by E-tailing Group, online retailers lose about 15% of sales because of cart abandonment. However, 73% of abandoned carts may proceed with purchases if you offer free shipping and 56% – with a discount offer. BUT only if the offer is sent right after the purchase attempt. From this you can see that there is profit to be made from an effective lifecycle email marketing strategy and email marketing automation.

12 more ideas on how to perform lifecycle marketing

Apart from welcome messages, confirmations and reminders, there are a lot of other ideas on how to perform lifecycle email marketing:

  • Getting started email with tips and tricks
  • Educational newsletter about the recently bought product
  • Urgent message about the account expiring within X days
  • Introduction to features customers haven’t used
  • Inactivity email if the customer hasn’t logged in for a while
  • Feedback gathering survey
  • Short message just to say something interesting or funny without any selling motives
  • Compliment message sending love to your customers
  • Sharing relevant news with your customer about the topic but not about your brand or product
  • Introduction to new features to your customers
  • Invitation to a VIP community of your brand or industry
  • Surprise message of… whatever you can offer…

Transactional emails for lifecycle marketing strategy

MarketingProfs reveal that 57% of brands not currently running lifecycle email programs say they would do so if an easy-to-use tool was available. Fortunately, Mailigen has launched a new transactional email service just for that. There are numerous sources for transactional emails that we can perform: thank you a message, ask for a review, personal information update, invitation to sign up for newsletters, social media notification, etc. All this can be included in your lifecycle email marketing strategy to provide your audience with correlated and meaningful email campaigns.

Besides, according to the data presented by Andris, the average open rate of transactional emails is 47%, and the average click-through rate is 20%. People treat transactional emails twice as important as other marketing messages. By enriching transactional emails with marketing information, you can improve your email marketing results. Read more about transactional emails.

Let’s get started

This is the future of email marketing and the way forward. If not yet started, it’s time to change the game. Although it requires some time and resources for strategy development and implementation, once set up, it will deliver business results continuously.

Our email experts are always here and ready to help you build email marketing strategies, manage your email campaigns and deliver results.

How to Perform Lifecycle Email Marketing
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Comments

  • rajdeep7830@gmail.com'
    June 30, 2014 at 3:24 pm
    Permalink

    Pretty good submit. I became aware of your website in addition to needed to express that I have got genuinely liked looking at your website blog posts.

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Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.