Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.

Back to blog

Things to Start, Stop and Keep Doing with Your Email Marketing

Things to start, stop and keep doing with your email marketing

Is your email marketing strategy not responsive enough to bring high conversions? Then, friends, it is not the mistake of this useful tool, but the lagging lies on your approach. Email marketing can still be an influential tool which can work wonders for you as before. However, you need a precise line of attack to make it result oriented.

It is true that these days there are many other ways available to make the communication between two parties more receptive, but email marketing can also play the same role in engaging your targeted customers.

So, if we look at the overall perspective, the emails are not dead, and the only thing needed is to frame them appropriately and send them to the real audiences. Therefore, in this post, we will discuss things to start, stop and keep doing with your email marketing.

Stop doing the following things in your email marketing campaigns:

  • Over bombarding with emails.
    Bombarding with too many emails is the common mistake which people do to market their products. Stop sending too many emails as it can force the subscriber to unsubscribe from your webpage. It usually irritates the client when they receive end number of mails from one single dealer. Try to keep the limit of 1-2 mails on daily basis, or choose the right days to send emails to your potential clients.
  • Buying email lists.
    Do not buy email list of those people who don’t know you. It may result in degrading your brand’s image and will result in drop in click through rates. If you have email marketing software, then you won’t be able to send emails to the list you have bought. These lists might have been used by others for other kinds of purposes and you won’t have any added advantage to your list even after paying for it.
  • Impatient approach.
    Don’t expect that each client will respond to you in the way you want. You need to have patience and formulate your tactic accordingly. Being impatient in your behaviour will result in having a negative impact on your relation with the client. Stop being exasperated if you do not get the expected reply as every buyer of your product will have own choices and preference to go for the product and services.
  • Showing off too much.
    Stop flaunting about your product and service in the emails. The information included in the email must be limited to the desired information needed by the client. If you try to overrate your product and bring down other’s product, then it could give a negative impression on the mind of the reader. So, it is always better to give the useful data in your email and do not show too many comparisons if not needed.
  • Getting too personal.
    Stop being too personal while preparing an email for your client. Personal touch must be there, but not to the extent that it starts irritating the client. Knowing about the tastes and choices is fine, but to over-involving yourself in their personal life is not suggested. So prepare your email in an engaging and clear way where your client understands the motive of that particular email.

Start doing the following things in your email marketing campaigns:

  • Personalize your mails up to a limit
    As we discussed that over personalising is not good, but yet a decent personal approach is also necessary to engage the customer in your product or service. Start addressing your client with “dear sir/madam” or their names or last names. Also do send emails from a personal account instead of “no reply” account. Personalization boosts engagement and gives the feel of getting involved with the real person.
  • Only target the potential audiences.
    Start targeting only those who want to hear from you and not those whose list you have bought or who have unsubscribed from your mailing list. The ones who are your loyal customers’ and potential buyers will definitely respond to your emails in a positive way. They are more likely to remain your long-term clients than the ones whose info you have imported from other sources. So, start targeting only those of whom you have expectations and those who trust you.
  • Start worrying about the causes of unsubscribing.
    If people are unsubscribing from your mailing list, then do try to find out the cause behind that. Start exploring the new ways through which you can gain the trust of lost clients and work accordingly. You must understand that your product cannot be everyone’s cup of tea, and you must be ready to accept it. But if you need a firm grip in the competitive market, then work on your flaws and boost the conversions.
  • Set an object before you send an email.
    Start setting an agenda before sending every email to your client. The framework of an email is very crucial as it decides whether it will have a prospering result or not. The correct methodology is mostly needed at the time preparing your email. Start designing your mails as per the different type of clients you have. Some might be interested only at the time of discounts running on your product and some might be interested in taking a decision without any discounts going on.
  • Identifying negative reactions.
    Start exploring and identifying the reasons as to why emails are having an off-putting reaction by the subscribers. Find out what your client wants and what all things you are lacking in your approach to impress upon your client. Is it your too much lengthy subject line or too many emails send too frequently? Try to find out the reasons of adverse feedbacks from your clients’ side and work towards them.

Keep doing all these following things in your email marketing campaigns:

Keep experimenting with your email designs

  • Keep experimenting with your email designs.
    Take help of different email marketing software available in the market which will help you in designing the exact subject matter as per your client’s needs. You have to keep experimenting with the different designs so as to make your emails interesting as well as engaging.
  • Keep learning new techniques for generating influential mails.
    Every now and then you will find something new coming up in the market and to remain in that same pace, you have to learn the new and fresh engaging techniques to influence your client’s behavior. The old style of sending long emails is obviously disliked by the modern day users, so it is better to design your emails in a short and informative way.
  • Target potential viewers at the right time and the right environment.
    Targeting your customers at the right time and in the right environment is a must If some important events are approaching like Black Friday, Thanksgiving, or any other Holidays, do send them emails related to all the offers running on your products and services. People are generally in the mood to buy extra stuff on these occasions.
  • Try to keep things simple and understandable, but directive.
    This strategy needs to be constant at every point of time. Always keep your emails simple, clear and explicable at one glance. It must clearly focus on the subject matter along with the motive behind it. Too much detailing is not required in commercial mails. So try to keep your mail straightforward as well as instructive.
  • Keep digging the ways that work best on your clients.
    Never stop yourself from experimenting new ideas on your clients. Get suggestions from your clients as to what they need and how they need. Taking corrective measures as per the users’ needs is most required at the time of email marketing. If people stop opening your emails find out the best ways to make them open your mails and respond to them.

Email marketing can work wonders only if you are willing to put your 100%

It is hard to keep up the conversion rates through email marketing campaigns, but still you can make it work if done correctly. The competition is quite tough with this channel of marketing as dealers are adapting to the changes which are taking place in the market and framing their strategies therein. Email marketing is all about the right methodology towards your customers and the right subject to be delivered. If you keep up with the above-mentioned guidelines, then surely you will see a rise in your click through rates.

Hope you got the exact idea about the things to start, stop and keep doing with your email marketing.

Author bio
Jitendra Vaswani is a professional blogger, speaker, and an influential digital marketer. He is the founder of Internet Marketing blog BloggersIdeas.com & Product Founder SchemaNinja.com.  He has worked with leading companies like Zopper, Firstcry and Payoneer and helped them establish a formidable online reach.

Things to Start, Stop and Keep Doing with Your Email Marketing
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Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.